The team behind Wise Bartender, the UK’s leading online retailer for low and no-alcohol drinks has launched a brand-new retailer platform following growing consumer demand of the category: midstrengthdrinks.com the UK’s first dedicated retailer for mid-strength drinks.
Launching on Wednesday 22nd October, the Mid Strength Drinks website will offer a curated range of more than thirty products spanning beer, cider and wine, all sitting within the mid ABV space. The new platform aims to fill a clear gap in the market for consumers who don’t want to go completely alcohol-free but are consciously moderating their drinking habits. According to KAM research, Mid-strength drinks are growing rapidly in popularity, with 55% of consumers eager to explore mid-strength drinks as an alternative to full-strength alcohol.
The platform launches with a selection of forward-thinking brands including Future Château, Twenty Light Spirits and The Gentle Wine. To celebrate launch week, the first 50 customers will receive a complimentary bottle of The Gentle Wine 6% Rosé with their order.
Tom Ward, founder of Wise Bartender and Mid Strength Drinks said:
"At Wise Bartender, we’ve seen how quickly the low and no-alcohol category has evolved but there’s still a huge group of consumers who aren’t looking to give up alcohol entirely, they just want to drink smarter. Mid strength drinks are about giving clarity to a space that’s often confusing and showcasing brilliant products and producers who are crafting drinks with balance, flavour and moderation in mind.”
midstrengthdrinks.com is designed to make the mid-strength category clearer and more accessible for consumers, with the platform aiming to educate and showcase quality mid-strength drinks options for those exploring their moderation journey.
