Pork Farms is relaunching its Porkless Pies this November with a significantly reformulated recipe and refreshed packaging – marking a bold step forward in plant-based innovation.
Available in 2-pack (£1.40 RRP, 130g) and 4-pack (£3.35 RRP, 260g) formats, the updated range will roll out across Asda and Tesco stores nationwide.
Originally launched in 2020, Porkless Pies quickly became the UK’s top-selling plant-based pork pie, according to Pork Farms. But as consumer expectations around taste, texture, and authenticity continue to rise, Pork Farms has overhauled its recipe to deliver a more satisfying and meat-like experience – without compromising on its plant-based credentials.
At the heart of the reformulation is a new filling that features plant-based bacon, delivering a deeper, more savoury “porky” flavour that aligns more closely with traditional pork pies. The addition of vegetable suet enhances richness and succulence, while giant couscous contributes to a familiar, meaty texture and moist bite. A refined seasoning blend, including a subtle note of sage, rounds out the profile for a more authentic taste experience.
Jason Manley, brand director at The Compleat Food Group, said:
“In a fast-evolving plant-based category, standing still isn’t an option. We’ve leveraged insights from across our plant-based and pastry brands to reimagine our Porkless Pie from the inside out. The result is a reformulated recipe that delivers on flavour, texture and indulgence – raising the standard for meat-style alternatives.”
The relaunch also includes a packaging refresh designed to enhance shelf standout and reinforce the product’s premium positioning. A bold green backdrop, gold-edged badge, and refined logo detailing bring the Porkless Pies in line with the core Pork Farms range while signalling elevated quality.
As the only true meat-style alternative in the pork pie category, the reformulated Porkless Pies are positioned to appeal to both flexitarians and committed plant-based consumers seeking familiar formats with improved sensory appeal. The relaunch will be supported by a targeted PR, digital, and in-store campaign to drive awareness and trial.
By investing in recipe refinement and sensory-led innovation, Pork Farms is reaffirming its leadership in the plant-based pastry space – proving that reformulation is not just about meeting standards, but setting new ones.
