Official Dry January launches 14th year with record commercial backing
Alcohol Change UK has announced the partners for the 2026 Dry January challenge, marking the 14th year of the campaign.
The official line-up confirms a significant commercial shift in the drinks industry, with leading alcohol-free and soft drinks brands stepping in to champion a national conversation about mindful consumption.
The 2026 challenge, which encourages participants to go alcohol-free for 31 days to reset their drinking habits, is backed by a diverse consortium of official partners who share the charity’s ambition to challenge outdated norms around alcohol.
Leading the charge is Lucky Saint, the UK's number one alcohol-free beer, returning for a fifth year as the Official Beer of the challenge. They are joined by other alcohol-free veterans: DASH as the Official Soft Drink, known for their wonky-fruit infused healthy beverages, and purpose-driven fermenters Counter Culture Drinks as the Official Kombucha.
In a sign of the category’s maturity, the 2026 campaign welcomes a significant new addition: Belvoir Farm, joining the fold for the first time as the Official Mocktail. This collaboration highlights that a break from alcohol no longer means missing out on sophisticated flavour or fun.
The charity confirmed that the funding and support from these commercial partners—including other official brands like CHANCE Clean Cider and Wise Bartender—are crucial, helping Alcohol Change UK reach, engage, and support millions of people.
“The greatest reward of drinking is the social connection, not the alcohol, and that doesn't change during the Dry January challenge,” said Luke Boase, founder of Lucky Saint. “We hope to see record numbers of people taking on the challenge and consciously making the choice to drink less throughout the year.”
Research shows the campaign’s enduring impact: 8 million people attempted the challenge in January 2025, with an additional 8.8 million cutting down. Crucially, 70% of participants report still drinking less six months after the month is over, demonstrating the challenge's power as a circuit-breaker for long-term habit change.
Participants are encouraged to download the free Try Dry app, the campaign’s essential tool for tracking progress, monitoring saved money, and achieving the benefits of better sleep, improved health, and a clear head for the start of 2026. The growing commercial support ensures that high-quality, flavour-packed alcohol alternatives are easily accessible, making the decision to go dry a choice of rediscovery, not restriction.
