Finnish dairy farm's roots fuel €2.4m expansion for Mö Foods

Finnish food-tech company Mö Foods has secured €2.4 million in funding to scale its proprietary oat-based technology and launch an aggressive international expansion strategy.

The funding round, led by Nordic Foodtech VC, brings the company’s total funding to €3.4 million. The capital injection is earmarked for scaling Mö’s production processes and establishing the brand in key European markets beyond its native Nordic stronghold.

Founded in 2017 by siblings Annamari Jukkola and Marjaana Vuorio, Mö Foods’ origin story is rooted in tradition rather than laboratory science. Having grown up on their family’s Finnish dairy farm, the founders combined their respect for traditional cheesemaking with "Nordic design thinking" to reinvent cheese using oats.

"Our goal at Mö has always been to create foods that reflect how people eat today: good food at a fair price, made responsibly," said Annamari Jukkola, CEO and Co-Founder. "Growing up on a dairy farm gave us a respect for how cheese is made. We’re bringing that same quality and care to a new process, using oats to make something familiar, but lighter on resources."

Mö’s competitive advantage lies in its proprietary technology, which allows the company to use the entire oat, effectively eliminating side-streams and waste. This "zero-waste" approach, combined with the use of locally grown Finnish oats – renowned for their purity – allows the company to produce sliceable and meltable cheese alternatives with a short, clean ingredient list.

Unlike many current cheese alternatives that rely on coconut oil or starches, Mö’s oat-based range is engineered to match dairy in flavor, texture, and melting performance. This technical superiority has already garnered industry acclaim, including the "Finnish Food Innovation of the Year 2024" and "Best No-Goat Cheese 2024" for its popular Mö Chavre.

Mö’s financial performance stands in stark contrast to the wider plant-based category, which has seen stagnant growth in some regions. In 2024, Mö’s retail sales grew by 88% year-over-year, outpacing the Finnish plant-based cheese market’s 18% growth rate.

The brand is already a staple in major Nordic retailers, including S-group, K-group, and Lidl Finland. As it looks toward 2026, the company plans to move beyond direct retail by licensing its technology to major European food producers – a B2B model designed to accelerate the adoption of oat-based cheese across the continent.

Mika Kukkurainen, partner at Nordic Foodtech VC, noted that Mö is taking Finnish food knowledge to a global level. "Mö is setting the standard for the whole industry on how plant-based products should meet expectations in taste and experience," Kukkurainen stated.

With the plant-based sector evolving from niche novelty to mainstream diet staple, Mö Foods is positioning itself as the bridge between traditional dairy craftsmanship and modern food-tech. By proving that plant-based cheese can be both premium and profitable, the company wants to be a major player in the European dairy-free landscape over the next twelve months.

Photo: Marjaana Vuorio and Annamari Jukkola.