Doehler, a global provider of natural ingredients, and VitaWorks, a specialist in functional food and supplements, have announced a strategic partnership aimed at accelerating innovation in health and nutrition across North America.
The collaboration is set to create new opportunities for manufacturers in categories such as plant-based food, low- and no-alcohol beverages, and sugar-reduced formulations, reflecting the growing consumer demand for products that balance taste, functionality, and wellbeing.
The partnership will combine Doehler’s expertise in natural ingredients — including plant-based proteins, sweetening systems, and flavour solutions — with VitaWorks’ capabilities in developing functional food formats such as gummies, powders, and fortified snacks. Together, the companies aim to deliver clean-label, nutrient-rich products that meet the rising demand for healthier alternatives across the food and beverage industry.
For plant-based innovation, this means new opportunities to enrich meat and dairy alternatives with added nutritional benefits, while maintaining indulgent taste and texture. In the sugar-reduction space, Doehler’s advanced sweetening systems will support manufacturers in creating products that cut sugar without compromising flavour, a priority for both younger consumers and health-conscious older demographics.
The partnership also highlights opportunities in the low- and no-alcohol category, where functional ingredients are increasingly being used to enhance flavour, mouthfeel, and nutritional value. With mindful drinking on the rise, Doehler and VitaWorks are positioned to help brands develop alcohol-free beverages that deliver complexity and wellness benefits, from adaptogen-infused mocktails to fortified sparkling waters.
North American consumers are increasingly seeking products that combine health, sustainability, and sensory appeal. By leveraging Doehler’s global ingredient portfolio and VitaWorks’ expertise in functional formats, the partnership aims to help manufacturers respond to these evolving expectations. The collaboration will also support innovation in personalised nutrition, with solutions tailored to specific lifestyle needs such as energy, immunity, and stress management.
The partnership underscores a broader industry trend: the convergence of plant-based, sugar-reduced, and mindful alcohol innovation with functional health benefits. For manufacturers, this collaboration offers a roadmap to create products that not only meet regulatory and nutritional standards but also resonate with consumers seeking balance between indulgence and wellbeing.
By aligning natural ingredient innovation with functional food expertise, Doehler and VitaWorks are set to play a pivotal role in shaping the next generation of health-focused products in North America — spanning plant-based meals, sugar-reduced snacks, and alcohol-free beverages.
