Bloom Juice Co. to debut UK’s first dedicated GLP-1-friendly smoothies
Bloom Juice Co., a rapidly expanding fast-casual chain, has announced a first-of-its-kind menu category for the UK high street: a dedicated range of smoothies specifically designed for customers using GLP-1 medications like Ozempic, Wegovy, and Mounjaro.
Set to launch on 5th January 2026, the new range directly addresses the shifting nutritional needs of the estimated 1.5 million UK adults now using these treatments.
Catering to the ‘GLP-1 Lifestyle’
As GLP-1 medications become mainstream, the food and beverage industry is facing a seismic shift. These treatments — which mimic hormones to regulate appetite — often lead users to seek out smaller, nutrient-dense meals that provide satiety without the heaviness of traditional fast food.
Bloom’s new range moves away from the "sugar-bomb" smoothie stereotype, focusing instead on macro-balance and digestive support.
"GLP-1 medications are part of a much bigger conversation about appetite, balance, and how food fits into modern life," said Jordan Dodd, regional manager at Bloom Juice Co. "Our new range is about meeting customers where they are — whether they’re using GLP-1s or simply looking for something that keeps them feeling satisfied for longer."
Market context: a growing trend
The launch follows a surge in GLP-1 usage, which has nearly doubled in the UK over the last year, growing from 2% to approximately 4.4% of the adult population. Bloom Juice Co. is the first UK café chain to explicitly market a range to this demographic, mirroring moves by US giants like Smoothie King and Nestlé.
Beyond weight management, the new "Good Fit" menu includes functional ingredients aimed at cognitive and digestive health, catering to a broader wellness-conscious audience that prioritizes "feeling good" over traditional dieting.
Availability
The range will be available across all Bloom Juice Co. locations — including Cambridge, Derby, Leeds, and Lincoln — starting next week. The launch coincides with the brand’s wider New Year menu, which will feature digital and in-store highlights to help customers navigate their nutritional choices.
