Biddenden refreshes premium juice range with heritage‑led rebrand

Kent producer Biddenden Vineyards has unveiled a full rebrand of its premium fruit juice range, introducing new packaging and three new flavours as the third‑generation family business reinforces its roots in British provenance.

Established in 1969, Biddenden is Kent’s original commercial vineyard and has spent nearly six decades crafting wines, ciders and juices from orchard‑grown fruit. The updated juice collection marks the brand’s first major refresh in more than 20 years, drawing directly on its 57 years of winemaking heritage to elevate its non‑alcoholic offer at a time when demand for premium soft drinks continues to rise.

The rebrand includes new bottle shapes, redesigned labels and a stronger visual connection to the vineyard’s Kentish identity, aiming to appeal to families and consumers seeking high‑quality alcohol‑free options during Dry January and throughout the year.

“This rebrand represents the natural evolution of products we’ve been perfecting for years,” said Tom Barnes, who runs the business alongside his father, Julian. “We apply the same rigorous standards to our juices as we do to our wines – never using concentrate, always championing British growers. Now our packaging finally reflects what’s been inside the bottle all along.”

The refreshed range features six juices, with apple as the central thread in tribute to Kent’s orchard heritage. Three new flavours join the line‑up:

1 Sparkling Apple & Strawberry with Mint – English apples blended with summer strawberries and a subtle mint finish.

2 Sparkling Apple & Grape – crisp apples paired with estate‑grown English grapes for a premium sparkling alternative.

3 Apple & Pear – a reimagining of Biddenden’s long‑standing pear juice, now combining Kentish apples and pears for a smoother, rounded profile.

These sit alongside the brand’s established favourites: Apple Juice, Sparkling Apple Juice, and Kentish Kiss Pink Apple Juice.

All products are made using 100% Kentish fruit, with no concentrate or artificial ingredients. The range is available in 1‑litre bottles designed for family sharing and 250ml formats suited to pubs, restaurants and on‑the‑go consumption.

The relaunch aligns with continued growth in the low‑ and no‑alcohol category, with Biddenden positioning its juices as premium, flavour‑forward options for breakfast, mealtimes and celebratory occasions.

To support the rebrand, Biddenden is offering free delivery throughout January on all direct‑to‑consumer juice orders.

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